11.13.2010

No estas sonando?!

They put one of these up on State Street in Orem recently. WHAT THE HECK. Has anyone else seen these McDonald's billboards around? EN ESPANOL?! For some reason, that pisses me off. I mean, it's not like it's Taco Bell and EVERYBODY knows what "yo quiero taco bell" means (not to mention, a cute little chihuahua says it and they're like TACOS), but this is McDonalds for one, and two, nobody who is only functional (or doesn't know it at all) in Spanish knows what sonando means. So, I know, McDonald's clearly isn't trying to come up with a new catch phrase or slogan, they're targeting Spanish speakers. Spanish speakers only. Why does that erk me so? Well, first of all. I don't care what language you speak, you can recognize those golden arches next to a picture of a big mac. Who cares what it says, the underlying message is always FOOD. I MIGHT NOT BE GOOD FOR YOU BUT I LOOK DELICIOUS SO EAT ME.
I just get ticked off when everybody tries to adapt to the huge influx of Spanish only speakers. Learn some English if you're plannin' on stickin' around! It'll open up a HUGE new world of billboard advertisements and that's just the start. Don't go wasting prime billboard advertisement space with words I don't even understand.

Racist? No.

Bleghasdf.

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